Nexus E-commerce Platform was designed to bridge the gap between online and offline shopping experiences. The interface focuses on product discovery and seamless checkout processes, while the design system ensures consistency across all touchpoints. Advanced filtering and personalization features help users find exactly what they're looking for.
Role
Lead Designer
Client
Nexus Retail
Duration
5 months
Year
2023
The Challenge
Users struggled with complex video conferencing interfaces that hindered natural communication and collaboration.
Project Goals
- Simplify the user interface for better usability
- Improve video quality and connection stability
- Enhance collaboration features
- Create an accessible design for all users
Constraints
- Limited development timeline of 3 months
- Must work across all major browsers
- Bandwidth optimization requirements
- Accessibility compliance (WCAG 2.1)
Design Process
User Research & Analysis
Conducted user interviews and analyzed existing solutions to understand pain points and opportunities.
Problem Definition & Strategy
Synthesized research findings into clear problem statements and design principles.
Ideation & Prototyping
Created wireframes, prototypes, and tested multiple design solutions with users.
Final Design & Handoff
Refined designs based on feedback and prepared comprehensive design system for development.
Research & Discovery
Key Insights
Cognitive Overload
Users felt overwhelmed by too many controls and options visible at once during video calls.
Quick Access to Core Features
Users needed immediate access to mute, camera, and screen sharing without hunting through menus.
Simplified Onboarding
New users struggled with initial setup, presenting an opportunity to streamline the first-time experience.
Competitive Feature Analysis
| Feature | Zoom | Teams | Google Meet | |
|---|---|---|---|---|
| Join Meeting Speed | 3-4 clicks | 4-5 clicks | 2-3 clicks | 1-2 clicks |
| Screen Sharing | Complex menu | Hidden in toolbar | Prominent button | One-click access |
| Mobile Experience | Limited features | Full featured | Basic features | Optimized for mobile |
The Solution
Key Features
- One-click meeting join with smart link detection
- Contextual control panel that appears on hover
- Intelligent background blur and noise cancellation
- Seamless screen sharing with annotation tools
- Real-time collaboration whiteboard
Design Principles
- Simplicity over feature complexity
- Accessibility as a core requirement
- Mobile-first responsive design
- Performance optimization for low bandwidth
Design Evolution
Wireframes & User Flows
Final Designs
Results & Impact
Key Performance Indicators
Key Learnings
Progressive disclosure significantly reduced cognitive load for new users
Mobile-first design approach improved overall user experience across all devices
User testing early and often prevented major design pivots later in the process
Accessibility considerations enhanced usability for all users, not just those with disabilities